If you don’t already know that October is Breast Cancer Awareness Month, you must be:
- immune to advertising and marketing blitzes
- someone who never shops – even for groceries
- a person who has never had breast cancer
- a person who has never known anyone close to them with breast cancer
- someone with an aversion to pink
- a guy
- all of the above
From the “Run for the Cure” Komen Foundation to celebrity Sheryl Crow, everyone is talking breasts, showing breasts, and feeling breasts – while marketers are fervently hoping you will spend your way to “the cure,” by squandering your money on an array of make-up, teddy bears, candy, yogurt, jewelry, hats and other crap festooned with fluttery pink ribbons.
It’s not that I’m against finding a cure for breast cancer, but people-of-the-pink, let’s get something straight. You aren’t bloody likely to find a cure until you find a cause, (or causes) and that is EXACTLY the line of reasoning the corporate sponsors of pepto-pink-awareness would have you avoid.
If you think that breast cancer exists in a disease bubble with no political ramifications for its current and future victims, I urge you to shake the pink rhinestones out of your eyes. Read. Ask questions. Stop buying pink-ribbon crap.
Breast cancer isn’t making us stronger, despite the relentless campaign to celebrate “survivors”. It’s killing us.
I’m with twisty on this, and I’ll be plunking down a chill $24.95 to order Pink Ribbons, Inc. from the University of Minnesota Press. I’m doing it for Mary, Patty, Debra, Virginia and all the other women I’ve known who have faced a diagnosis of breast cancer.
Who will you do it for?