Posts Tagged ‘Breast Cancer Awareness Month campaign’

October is Breast Cancer Awareness Month and that means it’s “Think Before You Pink” time.

Whether by misguided, but heartfelt desire to do good, or by deliberate and misleading attempts to increase the corporate bottom line, all sorts of businesses, charities and ad hoc groups of people will be pushing pink merchandise or otherwise raising funds under the umbrella of breast cancer awareness.

If you want to be sure your purchase or outright charitable contribution goes where it will do the most good, do your homework.  Not all that’s pink is rosy.


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